In the Arena
Building Drizzl: From Prototype to Product
Clip: Episode 5 | 3m 14sVideo has Closed Captions
Khushi Shah explains the testing and customer feedback behind her smart irrigation system.
Drizzl founder Khushi Shah explains how her smart irrigation system uses sensors, software and a controller to help reduce water waste. She traces its development from a working prototype to a residential product, sharing lessons from testing, customer feedback and introducing her technology to people whose experiences differed from her own.
Problems playing video? | Closed Captioning Feedback
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In the Arena is a local public television program presented by WTVP
In the Arena
Building Drizzl: From Prototype to Product
Clip: Episode 5 | 3m 14sVideo has Closed Captions
Drizzl founder Khushi Shah explains how her smart irrigation system uses sensors, software and a controller to help reduce water waste. She traces its development from a working prototype to a residential product, sharing lessons from testing, customer feedback and introducing her technology to people whose experiences differed from her own.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipSo tell us more about Drizzl.
- Sure, so Drizzl, in a nutshell, it's a smart irrigation system that leverages communication between underground sensors, a corresponding software, and a smart controller to optimize water usage and minimize water and financial wastage by only irrigating when your plants or your lawn actually needs it.
So taking a step away from those just time-based or schedule-based systems.
And Drizzl has applications across the residential, commercial, and ag markets.
So really big reach that we're hoping to get.
- So this started as a project, we keep saying that, and you're learning to code.
And let's talk about an evolution of the product over the years.
What are some key milestones, you know, from beta testing to getting out into the market to where you are today?
- I think the first big milestone that I reached was just having a working product.
Because there are so many hardware and software components, it's almost like its own ecosystem.
So I was very happy to finally have a working project or product at that time.
I think the next big milestone from there was now making it look like something that a user would want to buy off a shelf.
And that took years and years of prototyping, beta testing, talking to users, just pitching, really actually talking to the consumers themselves.
From there, I very quickly realized that I wouldn't be able to launch into the commercial ag and residential market at the same time to start off with.
So it was a tricky decision to decide where I wanted to start.
So, again, I went back to the users themselves to see where am I going to get the most opportunity and traction right now?
And for me at the time, it was the commercial space and a little bit of the ag space.
I found that those two have some overlap.
So I started there.
And then from there, the most recent big milestone was a few months ago launching the residential product to now get that into the hands of homeowners, which I think was the very first vision I had was to have a smart home technology.
So that was very full circle and a long time coming.
So, yeah, I think those have been some of the big milestones recently.
- What are some of the biggest challenges, whether from a product standpoint or just business model, revenue model, that you've had up to date?
- I think, like I said, again, just touching on the fact that there are so many components.
There's a software component, multiple pieces of hardware.
It's like when one thing is working, you realize you could do something better with another or something else is now not connecting.
So just figuring out that entire ecosystem and making sure that it's not also something that I can understand, but just an everyday homeowner or everyday user could understand.
I think that was a big challenge.
And I think also just being able to be in front of consumers that I personally don't associate with at a younger age.
Like, I'm not a homeowner.
Especially when I started, I was not near the age of a homeowner.
So being able to talk to commercial property owners, city officials, homeowners at that age, and just being able to relate to that audience and find what can I really help them with, I think that was a big challenge starting off as well.
Graduating Early to Give Entrepreneurship a Try
Video has Closed Captions
Clip: Ep5 | 3m 15s | Khushi Shah graduated early to discover what running a startup really required. (3m 15s)
How a Science Fair Project Became a Business
Video has Closed Captions
Clip: Ep5 | 2m 39s | A trip to India and sprinklers running in the rain inspired Khushi Shah’s startup. (2m 39s)
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