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Designing a Cattle Brand From Scratch

Steve Lucie explains how he designed, welded and registered his own cattle brand.

4/25/2026 | Rating TV-G

A Shot of AG

Designing a Cattle Brand From Scratch

Clip: Season 6 Episode 33 | 1m 7sVideo has Closed Captions

Steve Lucie explains how he designed, welded and registered his own cattle brand.

Steve Lucie shares the story behind his cattle brand, from sketching the design on paper to welding the iron himself. He used the handmade brand on his first cattle before learning about the registration process required in Illinois. Lucie explains how an old ranching tradition still operates under state rules, even where cattle brands are relatively uncommon.

4/25/2026 | Rating TV-G

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A Shot of AG is a local public television program presented by WTVP

Why Beef Prices Stay High

Video has Closed Captions

Clip: S6 Ep33 | 1m 30s | Steve Lucie explains why rebuilding the cattle supply takes much longer than eggs or poultry. (1m 30s)

Why Horses Became Part of the Lucie Family Farm

Video has Closed Captions

Clip: S6 Ep33 | 1m 3s | Steve Lucie shares how his wife’s equestrian heritage brought horses into farm life. (1m 3s)

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