So what do you think that tells you about the way people in central Illinois are now choosing to connect with public media today?

- Yes.

Yes.

Well, I think people in central Illinois, they're just looking for content as easily as they can get it.

- Of course, of course.

- Right?

And we know that that puts us in the position of having to connect with people across 20 different platforms.

And really, again, we've made some really good progress.

I think that people will see from the impact guide, but this is just the start.

So as we're looking to our promise of this year of meeting people where they are, this is where we're really gonna flex our muscles because people, they're experiencing content in shorter clips on their phones, they're experiencing it while they're multitasking doing other things.

- Right.

- Right.

A lot of people are listening to shows while they're washing the dishes with their mobile phone on over here.

Parents are hyper leveraging tablets and mobile devices with their kids when they're in the car, when they're at home, when they're cooking.

So the space that we can fill is to take this device, our screens that are everywhere nowadays, and to turn that into a learning vehicle and a community connection portal for all of our viewers in central Illinois.