A Shot of AG
S02 E01: Jake Fidler | Fairview Sale Barn
7/7/2021 | 26m 46sVideo has Closed Captions
Jake Fidler raises beef cattle and is the third generation owner of Fairview Sale Barn.
Jake Fidler, cattle farmer and third generation owner (with his wife) of the Fairview Sale Barn, lives a life committed to making a difference in the cattle industry. Jake talks about growing up in the family business, being mentored by the best and improving on his family legacy with the wisdom he has gained.
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A Shot of AG is a local public television program presented by WTVP
A Shot of AG
S02 E01: Jake Fidler | Fairview Sale Barn
7/7/2021 | 26m 46sVideo has Closed Captions
Jake Fidler, cattle farmer and third generation owner (with his wife) of the Fairview Sale Barn, lives a life committed to making a difference in the cattle industry. Jake talks about growing up in the family business, being mentored by the best and improving on his family legacy with the wisdom he has gained.
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Learn Moreabout PBS online sponsorship(upbeat guitar music) - Welcome to A Shot of Ag.
I'm your host, Rob Sharkey.
I'm a fifth generation farmer from just outside of Bradford, Illinois.
I started a podcast which led to an XM radio show, which led to a television show, which led to me being right here today.
But today is not about me.
Today is about Jake Fidler.
Hi Jake.
- Rob, how are you, sir?
- I'm doing pretty good.
Now, you are the owner of the Fairview Sales Barn.
- Almost right.
(Rob laughs) You are almost right.
You were so close.
That's Fairview Sale Barn.
- Okay.
- We're not, we're not into car sales, - I- hey, (laughs) - We sell-- - I can't be the first person to say that.
- You are not.
But... - Okay.
- You're not, and you're not the first person I've had to correct.
So, don't, don't feel-- - Now is it more than just the fa...
I mean, are all the sale barns out there called sale barn?
Not sales barn?
- In more recent times, a lot of our livestock markets, we kind of, we, we used to be, it used to be Wilson sale company before my grandpa took over.
So, it's always just been the sale barn.
We've always called her a Fairview Sale Barn.
But, a lot of them are livestock markets, but we've stayed with the sale barn.
- Do you know any sale barn out there that is like the XYZ Sales Barn?
- No, not a single one.
(Rob laughs) Not a single one.
I'll, I'll, I'll check on that.
Get back with you, but.. - Where is Fairview?
- Fairview?
We are in Northern, North central Fulton county.
So West central Illinois, but we are, we're located in a, in a nice little area of, mixture of livestocking and lots of row crop farming.
- That's right.
Where it kind of starts to get goofy going down towards the river, so you do have a little bit more timber?
- Yeah, there is timber, definitely.
We are on, we're on the big branch of the spoon river.
We're, so.. - It's a fork.
I love that - You, you like, you have the fork, we have the big branch.
- People don't know that there's a sign.
If I, if I drive a few miles from my house, it's the the west fork of the spoon river.
And it makes me giggle every time.
- We just have spoon.. And then that, and the fact is we're on strip mine ground.
- Okay.
- We're right next to.
So it's all of it, it's a mixture of river bottom, prime farm ground, strip mine ground.
So it's, Fulton County's got a little bit of everything in it.
- Okay.
A lot of people out there watching, don't have an Ag background.
What is a sale barn?
- A sale barn is, we, we are a middle person for the buyers and the sellers.
We work on a commission basis.
So individuals, ranchers, farmers that bring their livestock in to us, Be it, be market ready cattle, feeder, calves, or yearlings.` We, we sort, we prepare, we make phone calls to, to the buyers that we know, via social media, However aspect we can do that.
And we get the buyers in there to be able to buy the cattle and then, we, we get paid the commission by doing the sorting, penning and being... And then we were able to have these sales and do it in the, truly, the market price discovery way by the auctioneering methods.
So we were able to market those cattle and get the most money through the auction way.
- Okay.
A guy has, let's say 20 head of cattle on his farm.
He can't take those right to the grocery store.
- No.
- He can't, a lot of times, we can't take them to the packer himself.
So this is where you come in.
You were, you're kind of the in-between.
You're the one that allows that farmer, that rancher to get the most money for his livestock.
- Yes.
Yes, we, you know, you know, there's, a lot of them will bring those feeder calves, and the bigger feed lots would buy their feeder calves, or if they're market ready cattle, we do, we would sort them and get them ready for the-- - Okay, feeder calves.
- Feeder calves would be basically something that's, gonna... You wean off your cow, You give it (mumbles), you give it shots, you background it a little bit, which means you prepare it, and get it, you know, get it ready for the next step.
Then you would sell it before you put it on feed to finish it out.
And then the feed lots would come in and buy them from there.
And then they would finish them out and get them ready for the next step.
- Okay.
So if I wanted to come, and I wanted to buy, um, 10 feeder calves from your sale barn, tell me what's going to happen.
- You're going to go into the office.
Um, we're going to frisk you and make, no we're not going to frisk you.
We're going to,(laughs) we're going to make sure... - Promises, promises... (Both laugh) - We're going to make, we're going to get your information, do a little due diligence on our side.
Because in the, in, in the sale barn way, when those cattle leave, you leave us a check.
We have to hope that check clears.
So we do a little due diligence in that.
So we go in there and see, see my wife and the gals in the office.
And then you would go in the back of the barn or, or go into the arena.
You would probably have an idea of what you wanted.
Do you want a grass calf?
Do you want something that's going to go out and eat your grass, for your little pasture you got behind the house, or do you want something to put in the feed lot, so you can, so you can get it ready for market.
You'll, there's things you're gonna, you're gonna want to know on your side of it.
You would sit there.
You would, you would raise your hand, bid, use your little, you use your number.
You would buy what you would want to buy.
- Come on, man.
I see on TV, they're like doing the winking, or... - Yeah.
- You've got guys that do that?
- Oh, yeah.
Everybody's, yes, we have, Everybody's got their own little thing, yeah.
A wink, a nod, basically, just something you'd hardly say.
And then they want to get frustrated if you miss them.
And you're like, well, see, I didn't see you, so.
- And you're the auctioneer.
- I'm one of the auctioneers, yes.
- So you can do the rapping?
- Yeah.
Oh yeah, yeah.
- Can, can you do a little?
- Uh, 200 (mumbles), 200 and 10, 25 and (mumbles) 35 50.
There you go.
- I feel like I should raise my hand, and then regret doing it.
(laughs) - I'll still take your money, it's not like (mumbles).
- Third generation ownership.
So who started this?
- My grandpa would have been the first person to be involved in there.
There was a sale barn there in Fairview, a very small one, and they had moved outside of town.
He bought into that.
And he and, and Ronnie Thompson would have bought that barn together, and ran it together for a little while.
Then he took over ownership 100%.
So we're, the Fidler family is getting really close on 50 years of being at our location.
- Oh, that's pretty cool.
- Yes, it is.
- Well you gotta be proud of that.
- It is.
It's, it's, it's truly an honor to have that laid out there.
- Alright, when you were little Jake, right?
- Yes.
- Did you know that this is what you were going to do?
- You know?
Yeah.
You, you always wonder what is out there.
You know, you, I want to be a this.
I want to be that.
But it was, it was pretty evident that was my love at a very young age, so.
- Were you eight years old in your bedroom, doing the auction?
- Yeah, I really was.
I was, I could tell you every truck and trailer that ever drove around, I knew who it was.
I knew all that.
I, ah.. - So did you grow up watching your dad auction?
- Well, my dad was not an auctioneer.
My dad, neither one were auctioneers.
I was actually the first auctioneer.
The third, it took the third generation to become an auctioneer.
- Really?
- Yes, sir.
- So you guys hired somebody?
- Yep.
- Okay.
- Different auctions, so I was able to listen to different auctioneers, went to several, spent a lot of time in several Sale Barns in Missouri.
So I heard all the different chants, and kind of picked up what I like.
- There's different..?
They all sound the same.
- No, they're all, they're all different.
- They're all different.
Way different.
- And you, this isn't something you just practice.
You, you go to school for this?
- Yeah.
I went to school.
Yup.
Spent a week in St. Joe.
- Where's that?
- Missouri.
St. Joseph, Missouri.
- And, a week, if you go there for a week, you can call yourself an auctioneer?
- Yeah.
And nowadays you pass the test and do all that, but it's a lot of practice.
- What, what test?
- We have to-- - What do they do?
- We have to-- - Is it a verbal test?
- Yeah, there's a little test you have to take.
And then every two years we have to have credit hours.
We have to take continuing Ed classes.
- I always thought that it'd be incredibly hard.
Right?
Cause you've got the cadence going down, but I, just the whole mindset of, Alright, we're at $10 here.
I think I got $15 here, but then there comes a bid here, I would say 20.
And I would, I would completely mess it up.
How do you keep it all?
- Practice.
- Is that what it is?
- You sell telephone poles.
Driving down the road, you practice off telephone poles.
You practice off all this stuff.
Just, it's just practice.
And you will mess up a lot.
And you hope that your, your people, or your peers are in the audience are going to be a little understanding for a while.
- I've seen some very good auctioneers that do mess up, and they stop everything.
And they're like, look, I thought we had this here this here.
It almost acts like, maybe that would be embarrassing?
But if you got caught, if you got caught running up someone that wasn't there, isn't that kind of like, once you get that reputation, isn't that a bad thing?
- It is.
And it, and it really doesn't happen.
There's a lot of times you'll miss somebody or, or, or one of your, one of your ring helpers will have somebody else too.
And you've got two people and it's, No you don't, you don't.
And in this line of work, you kind of, you you know who your buyers are going to be, you know kind of, what they're going to do.
And it's, you know who's going to be bidding against them.
So it works pretty, it's pretty simple once you get everything down.
- So part of your job is not just auctioning and selling all this stuff, but it's knowing the people.
- Yes.
Yeah.
Understanding people, knowing what they, what their needs are.
You'll have somebody call you and say, "Hey, I need, I want some calves to feed."
Well, what do you want?
And then you kind of see what they've got.
And you kind of help, playing in the middle, trying to help.
And then people call when they sell cattle and you want to try to explain to them, what's the, how can I add value to these cattle?
What, what, what, here's what you can do to be able to maximize what you can receive for your livestock.
- So a sale barn, in my mind that's almost like one of those social hubs, right?
- Yes.
- Where, where all these seasoned, all these seasoned farmers and ranchers go.
And then you got the guys that are buying, or are in the business.
But I mean, a lot of them just go there just because it's fun.
They know the people.
Is that the case here?
- It's their Thursday routine.
Our sale, our, one of our sales, We have two sales a week, Tuesday, Thursday.
Our sale on Thursday is more.
Everything is there.
And that's what they come for.
There's, there's eight or 10 individuals.
That's when they come.
They come there, they talk to their friends.
That's where their friends are at.
That's where, that's what they do.
That is their little social outing for the week, even possibly.
- How, how did COVID do with that?
- It made it real interesting.
Some of those, some of those so familiar faces that you got used to looking and seeing once a week.
(mumbles) as an auctioneer I'm sitting in front of the crowd.
I'm giving those individuals a hard time, I had one- - Giving them the business.
- Oh yeah.
Because, and they love it.
We had an individual that, he called and said can I come to the sale?
I said, yes, we're an essential business.
So you buy, You also buy calves.
And he said, well, he says, my,(mumbles), I'm really struggling here.
This was last summer.
He said, I'm really struggling.
He says, my best friends are, I see those on your Thursday sale.
I said, well, come, come here, come see us.
You'll come.
Do, do your precautions, but you're welcome to come.
So it made a difference.
- You guys did not shut down.
- No, we did not shut down.
- Okay.
You did the, everything's probably a little, how was it like, how was it being an auctioneer when people are wearing masks?
- Well, you know, it's, it's, it can be interesting.
But it's, you know, we did have a few people that would call us and give us orders.
We, there, there are people that take orders in the stands that buy cattle for people.
And that happened maybe a little bit more so, at the first, but it's kind of getting back to normal now.
- These auctions that are going online, I, you know my world is more the equipment.
That, is that the way it's going for yours too?
- Not a hundred percent.
Because those, the livestock still needs to be sorted.
You need to, you need to classify them as, as steer, heifer, sizes.
There are, there is a little bit more of an Internet.
We, all of our auctions are online.
You can bid online, you know, you call, get your number online.
But I don't see how... you can't...
It's going to be really tough to do.
Unless it was a, there are some, you know unless it was a big string of something in our, in our area.
We don't see a lot of those.
But, you know, I've, I've oftentimes said that it's, it's, as far as the auctioneer in me goes, I hate to see equipment... - I was just going to say, are you worried about it?
- Ah, I'm not worried about it, no.
'Cause I mean, here's my thing, is the beautiful part is, I will, I'm going to still be a cattle auctioneer.
I'm going to still sell livestock.
You know, I think that's going to be the hardest thing to completely go, to go Internet-wise on those sales.
Is that, is the livestock side of it.
So I, I hope we don't lose the chant.
The auctioneer chant through all of this.
- Yeah.
It's time for a new microphone, man.
Look at it.
- That was my first microphone.
- Look how worn out that is.
- That was my first microphone.
I think we do have a new one, I just brought, I brought my first one.
It's like your rattle.
You know?
- Does it have a name?
(Jake hums uncertainly) - Not that you're going to share?
- Yeah (both laughing) - Well, I don't want to drop the thing.
Here, here.
There, we're good.
Don't, don't pick up your cup.
(laughs) Okay.
Well, let's go to this thing here, alright?
- Yep - This is, what is referred to as a rattle paddle.
- Rattle paddle, mm-hm.
- And there's little, I don't know, what's inside there?
- Little plastic beads, or yeah.
- Yeah, so you go up behind the cattle and... (plastic beads rattle) - Yeah.
Or just, you just shake it and they just kind of do what they're supposed to do.
And then when you aren't trying to sort like one off or something, you can use the paddle part, It's like, you can just guide, you know?
It's not like the old sticks.
We've went away from the old sticks and things.
These are lightweight, it's, they're-- - You could wack me with that and it wouldn't really hurt.
- We can try?
- It's not an invitation.
- We can try?
- No, no, I'm good.
- Okay.
- But, yeah it makes noise, right?
And they want to go away from the noise.
- Yep.
- I can't imagine the changes you've seen in how you handle animals from when you were growing up in that Sales Barn, to-- - Sale barn, Sale barn again.
- From when you were growing up in that sale barn.
- Sorry about that.
No, no I'm not.
(both laugh) - To today, right?
- Yes.
Huge changes.
- Is that regulations, rules that came down, or is that you guys doing it yourself?
- That's, most, the industry just taking ahold.
It's truly the industry taking ahold.
We have beef quality assurance, BQA, you know.
Most sale barns, they have, they have the, they'll have the testing, right.
And then you can get online and do it.
It was, we have, we have truly made strides as an industry.
And it's nothing it's, it's not, it has not been a regulated thing.
But we want our end user to know that our product has been handled the way it should be.
That you have the, you have a very great experience with eating beef.
And it was, and everything was done the way it should be done.
So we, the, the industry's truly taken that on upon themselves.
- Well, and there has been some, some goofiness too with like people taking videos at, at places.
And even, you know, animal rights will hire someone to go you know, be rough with an animal.
And then they take the video, see, this is what's happening.
That, all that stuff, I mean, you probably didn't even think about that?
- No.
- Like your grandpa didn't, it didn't even enter his head.
You probably have to be all on top of that.
- Yeah.
You, you have to do a lot of due diligence.
You kind of keep an eye on things.
You know, you just, you watch over your employees to make sure cause, You and I, we have rough days, employees have rough days.
And so, it's, you just have to walk away, step away and work with your employees and keep an eye on.
What's, what, you know, it's a very visible business.
So you try to keep an eye on who's watching you.
- I used to have hogs.
- Yes.
- And I can tell you, if you had to like, list the top five times that you lost it, it was sorting hogs.
I mean, livestock can drive you insane.
Because they can act like a normal animal, and then they get possessed by Satan and they turn around and want to destroy you.
Still, you've got to keep your calm, keep your demeanor.
Because you getting mad, is just going to make it worse.
- Escalates the problem.
- [Rob] Yeah.
It's really easy to get mad though.
- Yes it is.
- Stupid hogs.
Gosh, I just, I don't miss those.
(laughs) - No, I, I've always said I could never be, I could have never been a hog farmer.
- You never, you don't sell them?
- No, we don't.
We, at our facility, we do not.
We, we, there was, when that thing changed when everything got so, years ago it was a major part of the business.
But yeah, we just, we pretty much were, like I said, we're 90, 99% cattle and then probably 1% sheep.
And sheep and goats.
- You're this guy, right?
You've got these ranchers out there.
They're growing the stuff and they're taking it to you, and they want top dollar, and they want everything to go right.
You're selling to people that want to get it for the cheapest they can, and they want everything to go right.
You're the guy in the middle that has to keep this one happy and this one happy, how's that go?
- Wonderful.
(both laugh) No, 90, 95% of the time, it goes great.
It really does.
We, there are issues that arise with being in that middle person.
You have to, you know, what your, what, you know what the buyers want, you know what, and you know what the seller needs to do to try to get to where, what they want.
And so you, you, it's a lot, it's a lot of on the phone.
It's a lot of communication back and forth.
It's a lot of putting out there, here, you look at this this will help you in your, in your decision making.
So it's, it gets to be a balancing act.
- Yeah I can't imagine.
- Sometimes you're in the middle more than you want to be, but it's, it's what you do.
- Is it a deal like at the end of the day, I want, Hey I want both of these sides to be equally unhappy.
And we'll just all move on.
- It's almost tempting, but no.
It's not the way it works.
Because like I said, I'm kind of involved in all aspects of it myself.
So I understand, you know, we, we run yearlings.
We do all of those things too.
So I understand that.
- [Rob] So you raise cattle too?
- Oh, yes.
Oh yeah.
Yeah.
- Alright, tell me about the herd health, the vaccinations.
This was all new to me as far as like, you wanting the cattle to be vaccinated and you, you want better healthy animals going through your Sale Barn.
- Yeah.
It's, you know, there are, first of all, there are some great niche markets for all naturals.
There are all those, (mumbles) it's out there.
But we, but in our area, the majority's cattle need to be double vaccinated, and weaned a certain amount of times.
So what that means is you want to have them off the cow for long enough to be able to ensure that that calf is weaned off.
It's had its shots, and it's going to be as healthy as it can.
That's what the, that's what the buyers are really wanting.
I mean, it's, it's, it's, everything's so expensive.
You know, when, when you have a pen of cattle that get, that gets sick, or you have a health problem, it's, it's very expensive.
It's a hundred to $150 a head to get these calves healthy again.
So it can pretty much ruin-- - Really?
That much?
- Yes, the vaccines we use now, I mean, I can carry a box of treatments that's, I looked at one, a friend of mine, handed me this box and said here, carry this out.
He said just don't drop it.
I said what do you mean?
He said there's $4,000 in there.
In one box of... - Okay.
- So it's, it's not, so it's not a cheap thing.
So we, with understanding both sides of that, you try to tell your sellers, you know, hey, this is, these are the products you need to use.
Work with your veterinarian, the veterinarians know what, they know what needs to be done too.
So work with the veterinarians.
- Okay, I could say, all right.
You put yourself in the shoes of the guy that's got like 20 head, right?
He's just got them in a little patch of pasture he's got on the farm.
He's thinking, hey, they, they look great.
I'm not going to put 150 bucks into these.
One, you know, they're probably, the market's not looking the best anyway.
I mean, how do you combat that?
- Well, he doesn't have to put the $150, the $150 would come when you have to treat that calf.
When it's actually ill.
The vaccinations, you could do that for about $15 a head.
- Still, farmers are cheap.
- I know that.
But think about $15 a head when you're selling a 600 pound calf per the, by the pound.
- Have you met a farmer?
Of course.
- Yes.
I meet them all the time.
- They complain about the damn coffee, and they don't want to leave a tip.
I can say this, I'm a farmer.
(both laugh) Okay.
Alright, so, but, it is important right?
- Yes it is very important.
- When they come to your Sale Barn, so when the, when, when they come in and you're saying, hey we've got 10 feeder calves here.
Are you telling people these are vaccinated?
- Yeah.
Their vet would, would fax us information or email us what they've had.
And when that goes right up in the booth.
So we sell them, the ticket number said, the ticket numbers, 101, we'd just grab their ticket number 101, It would have a vet certificate on there.
And we actually have a, we've kind of tried to streamline a little bit.
We have our own, our own vet sheet that people can get off the internet and fill it in what they've had.
So it's easy for us to read.
- [Rob] Does it make a difference?
- Yes.
- They're going to sell for more.
- Well it's, they'll sell for more than the ones that have not been.
As long as the quality-- - Same, same quality, - Same quality animal, yes.
- Okay.
Let's talk about like, the Packers, right?
And because I know on the radio show, we've interviewed a lot of people that have started selling direct.
They want to sell direct.
COVID helped with that.
- Locker beef.
- Yes, freezer beef.
But, they can't get the spots.
- Right.
- I mean, but this, what, what you're selling, are you selling to like the small lockers?
Or are you selling to, you know, the big packers?
- The biggest pack, the big Packers, there are people that come in and buy, we'll buy some freezer beef to go to their local locker.
But yeah, it's, the local lockers, there's a, it sure feels like there's a need for some expansion.
- [Rob] Yeah.
You should start one.
- No, no.
- Apparently that's a no.
(both laugh) - That's a whole new set of hands, isn't it?
- Yeah, yeah.
It's, it's a, it's, it's, there are some regulations that, you know, there's, it's it's a, it's, it's a necessary thing and it needs to happen but it's, there's a lot to go through to be able to do this, you know?
And I understand why the public would want to do that too.
Why the public would want to have their own.
- Okay.
These, these Packers, I mean, they have the, they're like big oil, right.
In people's minds, oh these big evil Packers and that.
But there again, I mean, you have to look at it, is that, if they don't come to your sale, you're not going to have much of a business, right?
- Right.
For the market ready cattle, they're, they are essential to the sale barns that have what we call fat cattle sales and butcher cow sales and it's, and they're essential.
It's just becoming a, but you got to put your, you know it's getting really aggravating because you gotta put yourself in the, in the, in the mindset of this, there's an individual that's got 500 cattle on feed.
Okay.
When he bought these cattle, corn was $4 a bushel.
Okay.
What is corn today?
- I, well, I don't know when this airs, but I mean today, they're sitting at what, high sixes?
- High, right.
Yeah.
So we've went, we've added that kind of to that.
You have, the packer margins are very large.
You can, you know, there's all these estimations of what they are.
So you're, you're, I'm, I'm found myself, you got, you know, we need, we need the Packers, we've got to have them, we got to get these, but then we have a, also have a workforce issue trying to get people, you know, to get into these places to work.
- That's crazy.
- It is.
But it's out there.
So, you got these, the cattle feeders are getting really-- and like I say I'm also a cattle feeder.
I do that too.
I mean, it's so, you're, you're watching these negative numbers come across your desk and it's, it's hurting.
And you know, the other side is making money and, and, and there are, there are groups out there, they're working on some, some avenues to take and something needs to be done, but we also need the Packers, and we also need people to get back to work.
- There was an owner of a big packer and a lawyer, and a TV host on a bus, and it ran off a cliff.
Nobody cared.
- Nobody cared, right?
- No, nobody.
Two thirds of that joke is funny.
- Which two thirds?
- Yeah.
(both laugh) All right, tell me about your family, your wife's involved?
- Yes.
She runs the office.
She runs the office.
She's involved.
She does all the books.
She does not let me touch the books.
- Smart woman.
- She's a smart woman.
- Smart woman.
Yeah.
- I-- - Where'd you guys meet?
- In college.
- Really?
- Yes.
- Which one?
- Western.
Western Illinois university.
- Oh, okay.
I'm sorry.
I've probably been talking too fast for you.
- Where did you go to school?
- I, that's irrelevant.
- Did you go to school?
- It's, I went to Southern.
(Rob laughs) - So you drove a lot, lot further to get a lot more, uh-huh?
- Okay.
Moving on.
Your family.
(both giggling) So your wife's involved, you got two girls.
- Yes.
- Okay.
- 12 and 14 year old daughters.
- Okay.
Are you looking at them going, huh.
Wonder if there'll be the next generation?
- Yeah.
There's times.
It makes you wonder.
And it's, it's, it's the opportunity's there.
It's, it's a lot of hard work.
It's a lot of dedication, but the opportunity's there.
They're both involved.
We show cattle.
They, my oldest daughter actually backgrounds her own calves.
She's got her own little pasture there.
- Oh, really?
- Yeah, she does that.
So she-- - Can they do the auctioneering thing?
- Not yet.
But I wasn't interested at that age either, so I can't say anything.
So I-- - Is there many female auctioneers?
- A few, not, not a lot.
I'm not-- - Things are different now.
I mean, I don't know, maybe I'm assuming here, like your grandfather if he would have just had girls, he might not have been looking at them to take over the sale barn.
Things are different.
I mean, does that even enter your mind that a girl can't?
- No, they can.
- Yeah.
- They really, really can.
It's it's, it's, it's a lot of work.
It's a lot of, but it's definitely, my aunt was part owner for all those years, also with my dad.
So, you know, there's definitely opportunity for that.
That's that's something that does not, that does not would not scare me in the least.
- Yeah.
Your wife is nice.
I'm not sure how that all happened.
- I don't either.
I mean, she, (mumbles) I think there's times she wishes-- (Jake drowns out Rob) There's times she would have ran back to Colorado.
- She went to Western too?
- Oh, yeah she's from Colorado, so.
- Alright.
If they want to, people want to find you on social media, or your sale barn on the Internet, where do they go?
- Fairviewsalebarn.com is by far the best.
We've had market updates every week.
We do a couple of radio ads or (mumbles) - [Rob] Oh, really?
- Couple, not ads, - [Rob] A couple radio ads.
- a couple of (mumbles) - You should advertise on radio XM!
` - XM, who's on XM?
(both laugh) - Sorry, what's this, what's the website again?
- Fairviewsalebarn.com.
- Okay.
Very, very cool.
I, I enjoyed this.
Because this is kind of a world that I watched from afar, but it's fascinating what you guys have done.
So Jake Fidler, thank you so very much.
And everybody else we'll catch you next week.
(high energy rock music)
E1: S02 E01: Jake Fidler | Fairview Sale Barn | Trailer
Jake Fidler is raising beef cattle and third generation owner of the Fairview Sale Barn (20s)
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