- We work with several distributors throughout the state of Illinois that cover different territories for us.

So brewery's up here in Peoria, - You'd almost have to, right, because you guys can't.

That'd be a full-time job.

- Absolutely.

- Yeah, and it wouldn't be profitable.

Because the thing about the wholesalers is they're able to put 30 different brands on a truck when they go and deliver.

Where if it was just us, it'd be one brand.

And all the stop-and-go and invoicing would gobble up all the margins.

So we're very happy to team up with wholesalers that can give us a little bit of efficiency in doing that.

- Yeah.

Like you talked about, this market has grown.

So when I go in to buy a beer, I mean, it's not like it used to be: Bud Light, Miller Light, and Blue Moon, right?

Now, you've got 100 different choices.

How do you guys stand out?

- Well, I mean, the big one is we use grain from our family farm.

200 tons of corn, wheat, and barley that we grow ourselves on our farm.

And I don't know of anybody in the country that can say that, let alone, you know, regionally.

So that's really our main point of differentiation.

- We kind of tend to focus on more traditional German and American styles instead of some of the more what is popular in the craft segment that are poppy and maybe not as approachable.

We think of the beer style as traditional.

That's 'cause people like to drink it for a long time, so.

- Which means it's probably a good style.

- Yeah.

- Yeah.

- So yeah and, you know, fresh, smaller batches.

We're not a huge brewery.

So the key there is we're able to... The small batch size means that we're keeping product flowing and it's fresh.

That's a main advantage that we have as a regional beer producer.

It's a little bit different with wine and spirits 'cause those things kind of age nicely.

Beer, the fresher the better.

So a small regional producer I think has a bit of an advantage.