A Shot of AG
How a Chemistry Hater Built a Career in Crop Nutrition
Clip: Season 6 Episode 38 | 1mVideo has Closed Captions
Brad Forkner explains how the chemistry he once disliked became the basis of his career.
Brad Forkner explains what a nutrient management specialist actually does and laughs about the irony of building a career around chemistry after disliking the subject in college. He traces his move from the seed business into agronomy and crop nutrition, a transition driven by the need to adapt, stay relevant and understand more of what happens beyond the seed itself.
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A Shot of AG is a local public television program presented by WTVP
A Shot of AG
How a Chemistry Hater Built a Career in Crop Nutrition
Clip: Season 6 Episode 38 | 1mVideo has Closed Captions
Brad Forkner explains what a nutrient management specialist actually does and laughs about the irony of building a career around chemistry after disliking the subject in college. He traces his move from the seed business into agronomy and crop nutrition, a transition driven by the need to adapt, stay relevant and understand more of what happens beyond the seed itself.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipAll right, focus, Brad.
We're talking about you.
Okay, you are a nutrient management specialist.
What does that mean?
- Well, I guess what it means is when I was in college and I hated chemistry and they'd try to keep me awake long enough take a quiz, eventually, that's how I make my living.
Life is chemical exchanges, right?
- [Rob] Okay.
- Every day.
So, I started out in the seed business.
Then I said, "You know what transitioned through the seed business, Well, they were giving away the agronomy to get the seed sales away from me."
So I said, "I need to change my game.
Keep up.
Get in or get out," right?
"Stay relevant."
And so I got into... I worked for UAP, United Agri Products.
- [Rob] Oh yeah?
- So we learned then, you know, typically; most people don't always think about it; if you're raising Monsanto, which is now Bayer, most of that stuff was raised- - For now.
We'll see.
- on that chemistry.
- When this airs, it might not be Bayer anymore, but we'll see.
Video has Closed Captions
Clip: S6 Ep38 | 1m 31s | Brad Forkner brings aronia juice to the studio and Rob Sharkey gives it a memorable taste. (1m 31s)
Video has Closed Captions
Clip: S6 Ep38 | 1m 2s | Brad Forkner explains the surprisingly complex business behind growing and processing popcorn. (1m 2s)
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A Shot of AG is a local public television program presented by WTVP